Recent studies indicate that 85% percent of consumers use
search engines and directories to locate a particular service
or product and 86% are searching with an intent to buy the
desired product or service.
Now is the time for Limousine companies to consolidate their
traditional advertising methods with online advertisements.
Here are some tips you may find useful:
If your limousine company does not already have a website,
make sure you hire a professional to design a website for
your company. Your Limo company’s site should not only
be pleasing and informative to the consumer eye, it should
also be search engine friendly.
- Make sure your site looks professional, is always functional, with good
navigation and easy to load. No one likes to click on a site
that does not come up, loads slow or hard to follow.
- Before designing your site, target the market you wish to concentrate on, i.e.
if your target market is the corporate market, your site should
be as simple as possible with little or no graphics.
- Make sure
your site has all the important data, such as photos of your
limousines and fleet, prices and anything else the consumer
would look for. For faster access to your site, place smaller
photos of your fleet and allow consumers to click on the smaller
photo and view a larger version.
- If you have
been in business for numerous years, list this information
on your site. Companies that have been in business for a number
of years tend to earn the consumer’s trust.
- Include testimonials
from well known customers commenting on your services. Hearing
from satisfied customers adds credibility to your company.
- List your
affiliations with any well recognized associations such as
the The Better Business Bureau, The National Limousine Association
and your local livery association. Memberships with such recognized
associations also adds credibility to your business.
- Provide forms
to the consumer enabling them to request quotes or make reservations
online. Be sure to check your emails at least once a day.
- Respond to
all consumer inquiries irrelevant of whether you are able
to accommodate their need. Be brief and professional in your
- Create an
online brochure and email it to all consumers requesting additional
information about your company.
- If you intend
to accept credit cards online, be sure to make your site secure,
thus making the consumers comfortable that their private information
will not be accessible to others.
- Be sure your
contact information such as phone, fax and email is listed
on each and every page of your site.
- Keep your site’s text brief and to the point. Research
indicates that most consumers scan text rather than read the
- Update your
website by offering monthly specials, coupons, vouchers, or
contests, i.e. have a wedding special of the month, offer
a 10% discount for a certain time period, or give away a free
- Thank you
letters to your customers asking them to comment on the service
or fill out an online survey. This will not only enable you
to improve your service, but will assist you in generating
- Store you
client's email addresses so that you can inform them of upcoming
specials and others news about your company.
- To further
enhance your limo company’s professional image, delvelop
a signature file, also know as sig.file which is your electronic
business card. Your Limo Company’s sig file should be
attached at the end of all your emails and should contain
the appropriate contact information, eg. Name, phone number,
fax, email and URL. Be sure to make your sig.file as simple
as possible and add a tag line, e.g. Sanfrancisco’s
Premiere Limousine Service.
- Cross promote
your website using the traditional medial and print methods.
Display your site’s URL on your various advertisement
sources such as the yellow pages, your company’s vans
and buses, your letter heads and business cards.
Choose a domain name that matches your service. Be sure to
include the word limo, limos, limousines, limousine, sedan,
tour, or other names relating to your service in your domain
name. For example, if you provide limousine services in NY,
NYLIMOS.COM would be an ideal name for your site.
The title of your website makes a difference in search engine
rankings. The title should be your company and product’s
name, i.e. New York’s premiere limousine service. According
to Search Engine Optimization Services, your title should
also be short, less than 40 characters.
Give an appropriate name to each page of your title and make
certain that the page title accurately reflects a description
of the particular page. This is important for search engine
and key phrases are very important in promoting your limo
site through search engines. According to experts, your most
important keywords and keyphrases should be in the page title
and description. The most important is the first 200-250 characters
of your page. Two excellent sources for finding the best keyphrases
for your site are overture.com’s search suggestion page
and Word Tracker.
Search engines use robots to locate and categorize sites on
the web while directories use humans to do this task. If you
have not already done so, be sure to submit your URLs to each
major search engine and directory. Major directories are Yahoo,
Open Directory and Snap. Yahoo is the most important directory
and most used (61.9 of online consumers) according to recent
studies. Yahoo also offers sponsored listing for $25 - $300.00
per month depending on the particular category. You must also
be listed on Yahoo’s regular business listing in order
to apply for sponsored listing. This generally costs $299.00.
Looksmart (another major search engine) charges $299.00 to
be listed on their network which includes other search engines
such as MSN, Altavista, to name a few. In fact, most major
search engines will ultimately charge businesses a fee for
listing their sites.
Submit each page separately as each page has potential entry.
If you have the time, you can learn website submission skills,
otherwise, hire a professional to optimize and submit your
site. There are great free services that will assist you in
the submission process. One very informative site is www.selfpromotion.com.
Promoting your site through links is another great method
of getting high rankings in search engines. Google is one
of the major engines that uses link popularity as a tool for
site listings. Look for relevant sites related to your limousine
service such as limo, wedding and travel sites; and ask them
for a reciprocal link. While some sites provide you with free
links, others with a large number of hits per day may charge
you a fee to list your site.
search engines such as www.overture.com, formerly Goto
offer bids on certain keywords, so that if a consumer types
in “Limo Service” into a searchbase, the highest
bid for that particular keyphrase will be listed on top of
their listings. Overture charges a minimum monthly fee of
$20.00 with a minimum of 0.05 per click. Overture’s
search results appear on major seach engines and directories
such as AOL, Yahoo, Altavista, Netscape, and Infospace.
Be sure and list your site with meta indexes which are huge
lists of internet resources pertaining to a particular subject
or category and are frequently used by consumers looking for
a certain product or service. An example of meta indexes is
the yellow pages or online shopping malls. Since the owners
of metaindexes want to be the largest possible, they will
most likely list your site for free. To find appropriate meta
indexes for the limousine industry, couple your keywords (i.e.
limo) with words such as directory, index, list, table resource